Discover the art of good writing

Writing is becoming ever more important in the digital age. Make no mistake, good writing will make life easier for you and everyone you communicate with.

People have more information to read with less time to spare. So you will help yourself and you will thrill your readers when you make your written communications simple, direct and easy to understand.

Good writing will bring you great rewards, whether you are delivering

• offline: sales letters, reports or internal memos
• online: emails or content for your website.

And the good news is that writing offline for paper documents or online for the Internet does not require new skills. The vast majority of the copywriting "secrets" go back to the tried and tested practices of writing for Direct Mail Marketing.

If you want to be a copywriter but don't think you have the skills, take heart. Here are two articles to get you started.

  Secrets of writing for the Internet
  How to write winning copy which sells