125 Insider Ideas on successful business writing

by Nick Keith

How to add impact and persuasion to all your business writing

These tried and tested tips will help you get results from your business writing. They will add clarity, power, and persuasion to your letters and sales letters, to your internal reports and memos, to your brochures and advertisements, and to your emails and web content.

The pocket guide offers a step-by-step approach to business writing:

• A 7-point plan of action to focus and prepare yourself
• The 24 basic ingredients of good business writing
• 28 key points for writing sales letters, advertisements and brochures
• 8 common sense tips for good writing which are often forgotten
• 15 painful pitfalls for writers to avoid
• 7 simple guidelines on grammar- from punctuation to possessives
• And much more

This is the second edition of a guide which has previously found favour in the UK, Europe, and the US.

"I'm still using tips learned from your [original] writing guide. Of course I'm delighted with the results. My sales letters and emails generate more sales than ever before. So your tips have enabled me to write more successful business copy, and also enabled me to be a more effective coach to my small business clients."
Billi Perry, CEO of Cashflow Solutions, in the US.

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